InvestSMART and Market Matters Launch New Online Investment Solution
INV (INV) Share Update September 2024 Monday 30th
InvestSMART and Market Matters Launch White Label Partnership
InvestSMART Group Limited (ASX: INV) and Market Matters Group Pty Ltd have announced a new partnership to launch an online investment solution under the InvestSMART white label platform.
Instant Summary:
- InvestSMART and Market Matters launch a white label partnership.
- Four diversified portfolios will be offered: Australian income, Australian growth, emerging companies, and a core ETFs portfolio.
- InvestSMART will handle administrative, compliance, and technological aspects.
- The partnership allows direct investments in individual securities.
- The collaboration aims to provide flexible and investor-friendly solutions.
Partnership Overview
InvestSMART Group Limited (ASX: INV), a leading Australian digital wealth advisor, and Market Matters Group Pty Ltd have announced the launch of their online investment solution under the InvestSMART white label platform. This partnership aims to provide a flexible and investor-friendly investment solution to retail investors.
Market Matters will offer four diversified portfolios: Australian income, Australian growth, emerging companies, and a core ETFs portfolio. These portfolios will be managed directly by Market Matters, while InvestSMART will handle the administrative, compliance, and technological aspects using its proprietary digital platform.
New Features and Flexibility
A key feature of this partnership is the ability to invest in individual securities, a new offering within InvestSMART's white label service. This added flexibility allows partners greater control over portfolio construction, meeting diverse client needs.
Ron Hodge, InvestSMART CEO, expressed excitement about the partnership, highlighting the shared vision of using technology to provide flexible and investor-friendly investment solutions to self-directed investors. He emphasized the recent enhancement that allows direct investments in individual shares, giving partners more control and customization over their portfolios.
Empowering Financial Advisors
The InvestSMART white label platform is designed to empower financial advisers, wealth managers, and brokers with the tools they need to innovate and address the evolving needs of investors, both pre- and post-retirement. Hodge noted the major shift in wealth management, with a large generational wealth transfer taking place and younger generations seeking alternative ways to build wealth.
James Gerrish, Lead Portfolio Manager at Market Matters, added that after exploring various options, they chose InvestSMART as their white label partner due to the flexibility of their technology and their seamless integration with Market Matters' portfolios. He highlighted the advantage of offering HIN-based portfolios, ensuring clients retain full legal ownership of their underlying assets.
This partnership is expected to positively impact both companies by expanding their reach and providing more flexible investment options. For InvestSMART, this collaboration could lead to increased platform usage and revenue growth. Market Matters will benefit from the technological and administrative support, allowing them to focus on portfolio management.
Investor Reaction:
Analysts are likely to react positively to this announcement, as it demonstrates InvestSMART's commitment to innovation and flexibility in the wealth management sector. The ability to offer direct investments in individual securities is a significant enhancement that could attract more retail investors.
Conclusion:
Investors should keep an eye on the developments of this partnership and consider the potential benefits of the new investment solutions offered. The collaboration between InvestSMART and Market Matters represents a strategic move to address the evolving needs of retail investors.