Aumake Limited Strengthens Leadership Team with Strategic Appointments

Leadership Changes

Aumake Limited (ASX: AUK) has made strategic changes to its leadership team to enhance its operational efficiency and drive future growth. The company has appointed Hai Yun Chen as Group CEO and Executive Director, Zhenghai (Martin) Chen as Group General Manager, and promoted Zhiguo (Scott) Zhang to Group COO. These appointments are expected to bring a wealth of experience in cross-border commerce and help the company efficiently fulfill high-value procurement orders from Yangtze River New Silk Road International Logistics (Hubei) Group Co., Ltd.

New CEO and Executive Director

Hai Yun Chen, with over 15 years of experience in the retail and wholesale sectors across China, Southeast Asia, and Australia, has been appointed as the Group CEO and Executive Director. She holds a Master’s in Finance and a Bachelor’s in International Business & Marketing from UNSW. Previously, as Chief Product Officer at eCargo, she successfully drove 40% annual revenue growth and expanded the company into key Asian markets. Currently, she is the Owner and Director of MXG Pty Ltd. Her deep expertise in international business and strategic growth positions her as a key leader for Aumake’s expansion.

Group General Manager

Zhenghai (Martin) Chen has been appointed as the Group General Manager. Martin brings a strong background in digital marketing, strategic leadership, and global market expansion. From August 2018 to December 2023, he served as the Executive Director of a Singapore-based company, where he played a key role in developing and executing digital marketing strategies that led to a 40% increase in online visibility and a 30% rise in e-commerce revenue. His expertise in driving digital transformation and global market expansion will be invaluable as Aumake continues to grow in the e-commerce space.

New COO

Zhiguo (Scott) Zhang has been promoted to the Group Chief Operating Officer. Scott has been with Aumake since January 2024 and has extensive experience from his previous roles as the Executive Director and COO of JATcorp (ASX: JAT). He was responsible for overseeing the company’s operations, including brand development and the management of dairy production facilities. With more than a decade of experience in cross-border e-commerce and trade between China and Australia, Scott has a deep understanding of the legal and regulatory frameworks in both markets. His expertise spans product development, production management, supply chain assurance, marketing, sales, and online platform operations.