Adairs Limited Announces New Leadership with Elle Roseby as CEO and Managing Director

Leadership Announcement

Adairs Limited, a leading omnichannel specialty retail group in Australia, has announced the appointment of Elle Roseby as the new Group Chief Executive Officer and Managing Director. Elle Roseby is set to begin her role on or around 20 January 2025, succeeding current CEO Mark Ronan, who will continue in his role until early 2025 to facilitate a smooth transition.

Elle Roseby brings a wealth of experience to Adairs, having held significant leadership roles at prominent retail companies such as Country Road, Trenery, Cotton On Group (Supré), Sportsgirl, and Myer. Her extensive background in managing vertical specialty retail brands and enhancing service-centric store environments aligns well with Adairs' strategic goals.

About Elle Roseby

Elle Roseby is recognized as one of Australia's most influential retailers, with a career spanning over three decades. Most recently, she served as the Managing Director of Country Road and Trenery, where she successfully repositioned the retailer as a world-leading, responsible lifestyle brand. Under her leadership, Country Road achieved consecutive record-breaking results by fostering a customer-centric mindset and a winning team culture.

In addition to her role at Country Road, Elle has held key positions at Supré, Sportsgirl, and Myer, where she demonstrated her ability to redefine and reposition retail brands through strategic brand development and retail management. Her passion for creativity, innovation, and sustainability has earned her a reputation for developing positive, results-oriented cultures.

Terms of Employment

Elle Roseby's employment agreement with Adairs includes a fixed remuneration of $950,000 per year, including superannuation. She will also have the opportunity to earn a short-term incentive (STI) of $600,000 for FY25, pro-rated to $275,000 for part-year service. Additionally, she will be eligible for a long-term incentive (LTI) from FY26, with an expected annual LTI opportunity of up to $837,000 in performance rights over shares in Adairs Limited.

As part of her agreement, Elle is required to purchase at least $75,000 worth of shares in Adairs Limited before the first anniversary of her employment. The employment agreement includes a six-month notice period for termination and post-employment restraints, including non-compete and non-solicitation restrictions for up to 12 months.